THE FAULT LINE
The Fault Line, a progressive a cappella group who use guitar pedals and sound board effects to elevate the power of their voices, needed a cohesive brand of marketing materials created. The first piece created, the logo, uses triangulation as the inspiration behind the mark. Later, to coincide with the title of their second album, I created a spray painted version of the logo to “junk it up” and get more of a grungy feel. The group had a number of successful tours around the US college circuit, as well as a stint on NBC’s America’s Got Talent. Press Kits, merchandise design, CD artwork, poster design, web design, and promotional photography were also part of the branding experience.