YTK Photography Branding

Branding + Pricing Brochure for a YTK Photography + Film. While chatting about the business name and meaning behind it, a promising idea formed in my mind. Katherine, owner & creative engineer, told me that part of the reason the business name came about was seeing a reflection of her nickname, which corresponds to how an image is reflected in a camera. This sparked the idea of creating an ambigram – which can be read as the same characters from any perspective. Overall, we gave the business a cleaner, more modern + luxurious look. The logo & submark were applied to business cards, signage, marketing collateral, and pricing brochures – with many more fun pieces to come!